Creating a Luxe Interior for a Luxe Product
You may have already checked out the video we did for the relaunch of Benjamin Moore’s Regal Select interior paint. That’s the company’s flagship product, but Aura is its ultra-high-end offering, and therefore required a high-end interior. Benjamin Moore came back to us to produce this video, because we know the exacting standards they require. Instead of wasting time and budget trying to scout out the absolutely perfect interior location, we built one in our studio.
We then worked with an amazing production designer to get the look and feel of the space to reflect the luxuriousness of the product. The result is a bold and colorful rendering of this product’s greatest qualities. And as a bonus, after we wrapped the Aura video, the Benjamin Moore team had us repaint the set in its 2024 Color Trends palette, so they could use it to capture photography used on the trend report web site and print media.